The Impact of COVID-19 on Digital Media Consumption

As we all know that there is a major spread of COVID-19 all over the world. Simultaneously, you can notice its effect on various fields one of such is Digital Media consumption. It has drastically changed many lives including the digital world. To reduce the widespread of this deadly virus different steps have been taken by our Government such as Lock-downs, Janata Curfew, Self-Isolation, and Social Distancing. It is applied for the betterment of society which has also affected small and large businesses as well as digital media consumption. Smart 5 Solutions will help you to know about the impact of the Corona Virus pandemic on various digital consumptions.

Moreover, the recent lockdown of 21 days has made for people to stay at home. Many of them are finding different ways of entertainment and keep them busy. On the other hand, many of them are getting closer to their family and friends. Due to this, the use of some digital platforms has been increased rapidly.

Here are the following digital platforms that have the major impact of COVID-19

ONLINE GAMES

Online Gaming is one of the best ways to keep yourself engage these days. Many of us love to play online games to have quality time with friends or family. The best thing about online gaming is, it is a fun activity and you don’t get bored at all.

Some of the popular online games are PUBG, LUDO, League of legends, clash clans, clash of titans, Minecraft, and many more. Not only these funds raised by playing PUBG can be helpful for those affected by COVID-19.

So, you can play and win exciting prizes by playing online games and make yourself occupied during these critical days.

SOCIAL NETWORKING SITES

No doubt that there is a rapid increase in social media among its users due to the COVID-19 pandemic. If we are talking about Social media, then you all know that almost everyone is quite addicted to it. Nowadays, when everyone has to remain at home, in this case, social sites like TikTok, Facebook, Twitter, YouTube, and Instagram have been used mostly.

The reason why these Social media platforms are popular is, they the best source of entertainment. In addition to this, you can get the information through news and regular updates related to COVID-19. It is not only entertaining but also informative. Almost everyone from kids, youngsters to old age persons consider social media as the ideal way to be occupied.

Social media platforms are the best way to be updated with the incidents going on nowadays and to take safety measures. Meanwhile from the past few months, the use of various social sites has been used massively.

EMERGE OF STREAMING PLATFORMS

Streaming platforms like Hot star, Amazon Prime, Netflix, and many more are also becoming the perfect way to be entertained. Like other platforms, you can find high-quality content with amazing features. This is the reason there is a rapid increase in viewership and subscriptions.

After the lockdown almost everyone is unable to travel, go to work and hang out with friends. It has changed our daily routine and somehow we are confined to stay in one place. This made us find the best possible way to be occupied. Through the streaming platforms, you can watch your favorite movies, TV shows, and amazing web series that are released regularly. This will give you full-on entertainment during this lockdown. So stay home and stay safe and keep yourself entertained with these streaming platforms.

GROUP VIDEO CHATS

When everyone nowadays is at home, so the ideal way to get connected with your friends, family, colleagues is video chat. Through this, you are able to get closer to your friends and family. Basically, group video chat is a way in which all the included members are able to have a conference call on a single screen.

The coworkers who are working from home can collaborate with regular discussions and make their work in the proper manner. It can help you to share useful information, images, videos, documents with your team. There are many chat apps that allow you to have the best possible chat with your professional team.

Blog Source: https://smart5solutions.com/blog

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7 Things to do For Your Business during Covid-19 Pandemic

We are presenting you a few strategies to ensure your employees feel safe and supported during COVID-19.

·        Create An Emergency Plan

The novel corona virus has affected throughout the world and has affected many countries and life of humans. It has been declared as national emergencies with thousands of cases and deaths through COVID-19.

 So, in this critical time you need to implement certain strategies such as highlighting the important factors related to the outbreak of corona virus, heightened office cleanliness, to ensure the safety of workers. One such plan can be putting some set of procedures like including sick leave policies, and encouragement to take precautions to be safe from the outbreak of this deadly corona virus.

·        Establish Remote Work Option

Providing remote work for the employees can be the better option for the companies during COVID-19 pandemic. With many people already working remotely, there are a lot of free tools business owners can utilize so that employees can stay in touch and keep working even if they aren’t in the same place.

Implement a remote work strategy that covers when you expect your team to be online or available. You can communicate through email, or video call, to each team member that can have better coordination and delivery of the task given.

So the companies and other organizations need to establish work from home options for an urgent basis.

·        Reduce The Travel And Meeting

Avoid the travel and meetings as much as possible during the outbreak of COVID-19. It is important to keep opportunities for less exposure to spread the virus. Take some safety precautions, so that you can reduce your risk of infection. Postpone any team meetings or almost keep on hold for the time being. Follow

Skip the conferences if any or other planned business travel. If your employees get sick because of travel or meetings, you could have responsibility issues on your hands, or you will have to manage low self-esteem and sick leave requests.

·        Be Flexible With Employees

All the schools across the country are closed, even the offices, stores, businesses, and commercial centers. Now, when the entire country is slowly moving towards total lockdown, you will need to be flexible with your employees as well.

Some team members may have to leave unexpectedly due to some household problems or family requirements. Others may have students who come home from school for spring break and aren’t able to return. Try to be a little understanding bit when something comes up and have an emergency plan in case you suddenly become the issue of shortage of staff.

·        Transparent With Your Customer

Everyone including the entire world is facing this crisis together, so there is nothing to hide from your customers. So, be transparent with your customers regarding the present situation of your business. Try to make them aware of your concern for the whole community and your implementation to make the community safe from the outbreak of COVID-19.

Make them feel that you are worried about them and always ready to serve them. Make the best possible way to be connected with them. Describe them about your important measures to help the community.

·        Move Your Sales Strategy to Online

Many companies worldwide are forced to accept the reality of corona virus shutdowns. Every company let it be small or large are facing the lockdown that is effecting the sales as well. As all the stores have been shuttered down and the employees have been staying in their home. So, the business owners have been shifted their sales strategies to online in order to avoid heavy losses.

For instance, if you are dealing with your business online then you can make your services reach your customers as usual and you can get your sales increase. So, if possible make your business deals online as much as possible and be connected with your customers. If you’re closing your store, find different ways to keep your employees earning a payment by selling on social media. Put your email list to good use and make use of the video tool to reach new leads.

·       Plan For Long Term

Though many countries and economics are already starting to recover slowly the spread of the corona virus is still extending throughout the world, with a flow that can affect us for some time.

There are many businesses facing a huge impact on their business plans. Moreover, the corona virus pandemic can lead to having a moderate to high impact on their revenue. Very few businesses expect the virus to have a high impact on their source chain.

Have conversation with your investors, partners, suppliers, and local officials on a daily basis to learn how you can start to implement precautions that will help you stay ahead. It might be a while until your small business gets back to business as usual.

Blog Source: https://smart5solutions.com/blog

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Why you need a Responsive Site for your Business?

Does your business have an Online Presence! Great you have a website.

Now the question is “How your customer interacts with your website, does your website have RWD?”

In this article, we discuss what are the impacts of a (Responsive Web Design) RWD on your business and how it boosts your online traffic.

What is Responsive Web Design?

Responsive web design is a technique that creates a site or system that reacts to the size of a user's screen. If you don't want to manage different sites for different devices like desktops, mobiles, tablets, etc. Responsive design will optimize a user's browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it. This will build one website that displays well on a majority of browsers and mobile devices, including smartphones and tablets.

Factors affecting to Responsive Web Design:

There are many responsive web design benefits. It can positively impact your SEO, conversion rates, user experience, and many other aspects of your business that contribute to your growth. It helps search engines to display better search results. Here are the most important responsive web design features and benefits.

1. Improved User Experience:

A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate, they're forced to constantly pinch and zoom, they won't stay on your website. But if your website responds to the change in screen size, whether it's mobile or desktop then visitors won't have problems accessing your pictures, video or content. It will increase the engagement of your website.

2. Increase sales and conversion rates

Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance, and consistent look and feel.

3. Easy to Maintenance

With a responsive website, your developing team can spend less time on maintenance tasks and focus on more important tasks such as marketing, A/B testing, customer service, product or content development, and more.

4. Simple Website Analytics

With a responsive site, your website stats are greatly simplified as you're staying on top of a single set of data. You can still get insight into which devices and browsers your visitors are using, where they drop off, and how long they spend on your site, but you won't need to read data from multiple reports to get an accurate picture.

5. Lower Bounce Rates

The bounce rate signifies the percentage of visitors to a particular website who navigate away from the site after seeing a single page only. As we' ve mentioned above, a responsive website means visitors will stay on your site longer which reduces your bounce rate. It has a huge impact on your SEO.

6. Higher Conversion Rates

More time on your site and lower bounce rate are good first steps to improving your visitor's user experience and building trust. That improved user experience and trust lead to better conversion rates, whether conversion means signing up for your newsletter, making a purchase or booking a call or landing to the goal page.

7. Good SEO to Better SEO

Responsive web design makes it very easy for Google to index your website so that it shows up near the top no matter what format a user is searching for. SEO campaigns can be time-consuming and costly, but by creating a responsive site, all of your efforts can be focused on a single site, with unified strategy and tactics across devices.

If you need a Responsive Website then our team of experienced designers and developers will work for you to deliver a custom responsive website that meets your needs. We make the difference

Blog source https://smart5solutions.com/blog

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What are Facebook Messenger Ads, and why should you care?

Facebook recently surpassed two billion monthly active users on their site. It means there are millions of advertisers you're competing against. There are easily thousands of other companies in your niche.

Facebook's new Messenger Ads give us the ability to reach customers instantly. And according to Facebook, they've already been shown to increase conversions and response rates. If you don't like waiting for an email response or being on hold with customer service, neither do your customers. Facebook Messenger Ads allow you to speed up and personalize customer interactions, and reaching people faster is the key in today's marketing environment.

In this post, Smart 5 Solutions define you how Facebook Messenger Ads drive online traffic, engage your target audience and increase revenue.

These ads show up in the News Feed, and when clicked on, send readers into a conversation inside Facebook Messenger (instead of sending them to an external URL). This Facebook Messenger ad-option allows you to place your ad directly in the Home screen of a reader's Messenger app. When a reader engages with your business page, you can target him/her with a custom message directly in his/her inbox.

Now get into some major factors i.e. what exactly the Fb messenger Ad does:

1. Increase Brand Awareness with Messenger Destination

Facebook gives you the option to deliver destination ads to individuals who have never heard of your brand. Hence, they can be used to raise awareness and, once people engage with you via Messenger, acquire subscribers through sponsored messages.

2. Send Special Offers/Deals via Messenger Home Ads

Messenger Home ads bring you centre into the message inbox of your prospects and customers. These ads feature the same kind of advanced targeting capabilities as Facebook or Instagram ads, allowing you to pinpoint the users who are most likely to turn into conversions and sales based on the types of offers you promote-from buy-one-get-one-free offers to shipping discounts to seasonal sales.

3. Use Sponsored Messages to Bring Visitors Back

Create a re-engagement campaign that delivers sponsored messages to readers that have visited your blog/website in the past but didn't follow-through with a subscription or purchase. Instead of losing the visitors who don't come back, you can reach out directly and try to get them to take another look at your site.

4. You can reach people faster on their preferred medium

If you don't respond in the first five minutes of a customer reaching out to you, you decrease your odds of converting them to a lead by 400%. If you aren't using a live chat service in some way, shape, or form, you risk losing out on conversions. Because it's no secret that responding to a potential lead faster will only increase your odds of closing a deal.

5. Messenger ads offer better local targeting options

One of the best ways to use Facebook Messenger Ads are for building localized brand awareness. With their new 'Local awareness ‘feature, you can create newsfeed ads that drive huge levels of engagement. You can select a specific local audience depending on where your business is located to determine who will see your ads:

6. Messenger ads are best for starting a conversation

When you can't simply ask a user to convert instantly (meaning cold traffic), you need to start a casual conversation to assess their needs and interests. Otherwise, you're going to have to run tons of remarketing ads with your fingers crossed, hoping to land a sale.

Blog Source: https://smart5solutions.com/blog

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